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2019 Carolina Pro-Am

South End Surf Shop proudly announces the Salt Life Carolina Pro-Am to be held on April 20-21, 2019 at Wrightsville Beach, NC.  The fifth annual SUP Surf event brings together the top amateurs and the world’s best sup surfers to North Carolina. This contest will serve as an APP World […]

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APP World Tour Partners with the World Paddle Association to Form SUP’s First Qualifying Series

The Association of Paddlesurf Professionals (APP) and the World Paddle Association (WPA) announce their newly formed partnership to unify the sport of stand-up paddling.  APP and the WPA bring a combined 19 years of event management in the sport along with decades of water sports experience and knowledge to combine […]

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Salt Life Cup “Champion Paddlers of the Year” Crowned!

DANA POINT, CA — Salt Life Apparel, in association with the World Paddle Association and the Pacific Paddle Games crowned the Salt Life Cup Champion Paddlers of the Year at the Pacific Paddle Games on October 6 & 7, 2018 at Doheny State Beach, CA.  The WPA National Races and […]

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2017 World SUP Tour final standings

                                                                 The World SUP Tour and Salt Life crowned Connor Baxter and Annabel Anderson as 2017 Champions at the […]

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Connor & Annabel crowned 2017 PPG and World SUP Tour Champions!

Connor Baxter and Annabel Anderson doubled down this past weekend by winning the 2017 Pacific Paddle Games and the World SUP Tour presented by Salt Life apparel sanctioned by the World Paddle Association.  Connor and Annabel ended the 2017 season in great fashion on top of the World SUP Tour […]

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