February 23, 2018

2018 Salt Life Cup Announced!

World Paddle Association announces the 2018 Salt Life Cup

DANA POINT, CA — Salt Life Apparel, in association with the World Paddle Association, announces the 2018 Salt Life Cup.  The WPA National Races and the Salt Life Cup will be awarding the top placing Open and Junior competitors throughout the racing season.  New for 2018, a stand-alone Salt Life Cup Open Champion Award will be given out at the Pacific Paddle Games on October 6 & 7, 2018 at Doheny State Beach, California.

The Salt Life Cup WPA National races (see below schedule) strive to support Open paddlers who are competing on a regional level by giving them the opportunity to compete against the best in class at the biggest SUP event of the year: the 2018 Pacific Paddle Game presented by Salt Life. Top placers in the WPA National races, will receive complimentary Technical race entry fees for #PPG2018, courtesy of the WPA and Salt Life.

Salt Life product will also be awarded to the top placing competitors in the in each listed WPA event in Men’s SUP 14’&U, Women’s SUP 12’6&U and Junior Boys and Girls(17U) 12’6 &U board classes.  In addition, the top placing competitors in the Open and Junior technical races at the Pacific Paddle Games will receive free entry and discounted hotel at the Ultimate Waterman’s Challenge in Cabo San Lucas, Mexico.

All Open paddlers participating in the Pacific Paddle Games will have the chance to be crowned the Salt Life Cup Open Champion for 2018.  The new Salt Life Cup Open Champion Award will be based on results from the Pacific Paddle Games only. The Open and Junior competitors have always been the most important participants in the sport and now they have a place to showcase their talent with the support of Salt Life apparel and PaddleGuru in the events sanctioned by the WPA to provide the best growth for the future of the sport.

WPA partner PaddleGuru who manages the race solution for WPA sanctioned events will also be managing the points by region throughout the year.  Look for additional WPA and Salt Life Cup event information at and

The 2018 Pacific Paddle Games presented by Salt Life are a stand-alone event, not sanctioned by the WPA.

About the World Paddle Association

Since 2009, the WPA has provided an organizational structure to paddle sports for the best growth of Stand Up Paddling sports that includes sanctioning for events, points for rankings, insurance, rules and guidelines, education, certification for instructors for a comprehensive voice, fair and equal access in a manner that benefits the collective paddling community.

About Salt Life:

Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life”. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life”.  Salt Life, LLC is operated as an operating subsidiary of Delta Apparel, Inc., where it has been managed since 2011. The flagship Salt Life retail store, which opened in Jacksonville Beach, Florida in 2012, serves as a vision for retail customers to see product placements they can utilize in their stores and across multiple platforms.  Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships. (

         2018 WPA/Salt Life Cup National Races

Events and dates are subject to change.
Date Region Event City State
4/14/2018 5 Shark Bite Challenge Dunedin FL
4/21/2018 6 Carolina CUP Wrightsville Beach NC
4/28/2018 5 18th Annual Key West Classic Key West FL
5/5/2018  6 Salt Life Columbus Challenge Columbus GA
6/9/2018 1 Santa Monica Pier Paddleboard Festival Santa Monica CA
6/16/2018 9 Soundsurfer Waterman’s Challenge Bridgeport CT
6/23/2018 7 Turtle Bay Challenge Oahu HI
7/7/2018 Inter Canadian SUP Championships Toronto, Ont CAN
7/27/2018 8 Cayuga Lake Sup Cup Lansing NY
8/11/2018 10 OABI Detroit Bele Isle Beach MI
8/18/2018 3 Naish Columbia Gorge Paddle Challenge Hood River OR
9/30/2018 2 Battle of the Bay San Francisco CA
10/6/2018 1 $- PACIFIC PADDLE GAMES Dana Point CA
10/13/2018 Inter #-Ultimate Waterman’s Challenge Cabo San Lucas MX
$- Top placing Open competitors from each event receive entry into the Open technical race at the Pacific Paddle Games.
#- Top finishers at the Pacific Paddle Games receive free entry and discounted hotel at the Ultimate Waterman’s Challenge.

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