The World Paddle Association (WPA) is proud to announce Kristin Artz as the Director of Marketing and PR effective immediately. Kristin will coordinate and facilitate the exchange of information between Paddlers, Race Directors, Sponsors, Manufacturers and the WPA, its Advisory Boards and Board of Directors across each of the WPA’s programs and activities.
“The WPA is proud to have Kristin to bring her experiences in event management and the SUP world to the WPA and to create a consistent message to all involved,” states Byron Kurt, co-founder of the WPA. “Given the need for constant communication in the SUP community and with the new programs were introducing, it is important that the WPA is communicating as much information as possible to all aspects of the community.”
WPA co-founder Scott Sanchez agrees, “With our increased growth in the last 12 months (16 regions in the U.S. and worldwide with 160 plus races) it has challenged us to keep pace with Marketing and PR. It takes the right individual whom embodies the professionalism and belief in the WPA mission. Kristin’s experience will only help and become a great asset to the WPA.”
Kristin will continue to work with her business partner Kimberly Hildreth at their event management company, Swivel Group that manages all types of events for leisure and corporate clients, SUP races and recently adding SUP weddings and group adventures. Swivel Group ran the Key West Paddleboard Classic for the past two years and is a huge supporter of the race & leisure paddle circuit. “The WPA has the voice of the stand up paddling community and has always held the best interests of the paddling community as its focus,” Kristin says. “I’m excited for the opportunity and to help create an increased awareness for the organization.”
Kristin will be based in San Diego, CA at the new west coast office of Swivel Group however will be actively attending events across the country to best serve the WPA. Please join us to welcome Kristin to the WPA organization and to help continue to build the sport for the future.
About the World Paddle Association
The WPA’s mission is to provide a comprehensive voice, fair and equal access and organizational structure to the sport of Stand Up Paddling (SUP) and its participants in a manner that benefits the collective paddling community.