March 19, 2017

World Paddle Association announces the NEW Salt Life Cup Format

DANA POINT, CA — Salt Life Apparel, in association with the World Paddle Association, announces the standings and the race to the 2017 Salt Life Cup.  The Salt Life Cup is a season-long accumulation of points earned at all WPA National races (see below schedule).  Given the launch of the World SUP Tour in 2017, the 2017 Salt Life Cup will support the aspiring competitors who are competing on the regional and national level.  The top Competitors will be ranked through the World SUP Tour and the Salt Life Cup will rank the remaining competitors in the long race (difficult) on the 2017 race schedule, that may also be part of the WST races.

The results and points from the first Salt Life Cup race, the HanoHano Huki Challenge can be found on the WPA website.  The next two Salt Life Cup events will be on the East coast with the Carolina Cup on April 22nd and then the Key West Classic on April 29th.  The Salt Life Cup series will culminate at the Battle of the Bay on September 23, 2017 at Crissy Field in San Francisco, CA.  You will find the Salt Life Cup and WPA National race series listed below and detailed information on, and

The Salt Life Cup and WPA National races will award double points through the long course or designated race(s) in Men’s SUP 14’ and Women’s SUP 12’6.  The Men’s 12’6 and Women’s 14’ divisions will also be added as overall categories with the top point’s leaders at the end of the season to receive Salt Life product and be crowned 2017 Salt Life Cup Champions.

WPA partner PaddleGuru who manages the race solution for WPA sanctioned events will be managing the points throughout the year with the Salt Life Cup and the WPA National Race Series.  All competitors will need to be a current WPA member by July 1, 2017 to have points earned retroactive from races prior to July 1, 2017.

Look for additional WPA and Salt Life Cup event information at with event dates by region.

Hanohano Results_2017


2017 WPA/Salt Life Cup National Race Series

Events and dates are subject to change.
Date Region Event City State
1/22/2017 1 Hanohano Huki Challenge San Diego CA
4/22/2017 6 Carolina CUP Wrightsville Beach NC
4/29/2017 5 17th Annual Key West Classic Key West FL
6/3/2017  6 WPA CHAMPIONSHIPS Columbus GA
6/10/2017 1 Santa Monica Pier Paddleboard Festival Santa Monica CA
6/17/2017 9 Soundsurfer Waterman’s Challenge Bridgeport CT
6/24/2017 7 Turtle Bay Challenge Oahu HI
7/8/2017 INTER Canadian SUP Championships Toronto, Ont CAN
7/15/2017 10 Up North Standup Paddleboard Classic Beulah/Frankfort MI
7/28/2017 8 Cayuga Lake Sup Cup Lansing NY
8/19/2017 3 Naish Columbia Gorge Paddle Challenge Hood River OR
9/23/2017 2 Battle of the Bay San Francisco CA

BOLD– WST event