January 13, 2016

The World Paddle Association announces the 2016 Salt Life Cup

Salt Life Pirate logoDANA POINT, CA — Salt  Life Apparel, in association with the World Paddle Association, proudly announces the 2016 Salt Life Cup. The Salt Life Cup is a season-long accumulation of points earned at all WPA National races (see below tentative schedule). The Salt Life Cup will begin at the Hanohano Huki Ocean Challenge on January 23, 2016 in San Diego, CA and culminates at the Pacific Paddle Games on October 1 & 2, 2016. Mo Freitas (Men’s SUP 14’) and April Zilg (Women’s SUP 12’6) are the reigning Salt Life Cup Champions. For more information on the cup, please visit and

Salt Life President Jeff Stillwell states, “Salt Life applauds the growth of this great sport and is enjoying a banner year. A lot of our growth comes from great partnerships such this one. The WPA is a top-notch organization promoting a very popular sport for the novice and the exceptional. We look forward to awarding the 2016 Salt Life champion and watching the fiercely competitive standings leading up to the championships later this year.   Last year, we had several Salt Life team members vying for the gold and hope to see them at the top again this year.”

The WPA National races will award double points through the long course or designated course(s) in Men’s SUP 14’ and Women’s SUP 12’6. The top point’s leader at the end of the season will receive bonus money and be crowned 2016 Salt Life Cup Champions. To qualify for the Salt Life Cup bonus money, competitors must compete in a minimum of four designated Salt Life Cup races during the 2016 season and the WPA Championships (TBA).

“Salt Life is proud to be a partner with the World Paddle Association and excited to present the Salt Life Cup for 2016 ,” stated Larry Laska, director of marketing. Laska continues, “Our partnership with the WPA is very important since we work together to build the sport of paddling that fits our customer and lifestyle seeking to live the Salt Life.” In addition, Salt Life will also offer special awards at select events throughout the year to the top placing Open race competitors in multiple categories.

WPA partner PaddleGuru who manages the race solution for all of the WPA sanctioned events will be managing the points throughout the year with the Salt Life Cup and the WPA National Race Series. All competitors will need to be a current WPA member by July 1, 2016 to have points earned retroactive from races prior to July 1, 2016. Anyone that has not joined or renewed their membership by July 1, 2016 will not receive points earned prior to July 1, 2016 (see below points breakdown by place)

Look for additional WPA and Salt Life Cup event information at with event dates by region.

WPA National Race Series_1 3 16

2016 WPA Points breakdown by Race Type_12 1 15

Salt Life Cup WOMENS Final standings 2015_10 20 15

Salt Life Cup MENS Final standings 2015_10 20 15

Please note, the 2015 Salt Life Cup final standing may have a competitor placing higher based on points but did have not met the qualifying criteria to receive the bonus money with competing in a minimum of three National races, the WPA Championships and a WPA member by July 1, 2015.   See the updated 2016 qualifying criteria.