SALT LIFE TAPPED TO PRESENT THE WPA PADDLE CHAMPIONSHIPS 2016 IN COLUMBUS, GEORGIA AUGUST 26-28th AT WOODRUFF PARK
THE WORLD PADDLE ASSOCIATION, UPTOWN COLUMBUS, INC. AND SALT LIFE WILL OFFER $15,000 IN PRIZE MONEY AND QUADRUPLE POINTS TOWARD THE SALT LIFE CUP WPA NATIONAL RACE SERIES
COLUMBUS, Ga. (May 20, 2016) —Salt Life, one of today’s leading apparel brands, will present the World Paddle Association’s 2016 WPA Paddle Championships in conjunction with Uptown Columbus, Inc. being held at Woodruff Park in downtown Columbus, Georgia August 26-28. The WPA Championships will offer $15,000 in prize money and quadruple points toward the Salt Life Cup WPA National race series in one of the most unique event settings on the famed Chattahoochee River.
Salt Life President Jeff Stillwell states, “We are proud to be presenting the WPA Paddle Championships along with the great folks at Uptown Columbus, Inc. Not only is the growing sport a perfect alignment with the brand, but also it takes place just a few blocks from company headquarters. The Chattahoochee River allows for paddling of all abilities and is a perfect match for the competitors.”
“The WPA is extremely excited to conduct the WPA Paddle Championships in Columbus as it provides one of the most unique venues that will combine for a great experience for competitors, spectators and sponsors,” states WPA President Byron Kurt. “The event location is nothing like paddlers have experienced before that will be an exciting and fun event for all competitors,” he continues.
This will be the sixth year running of the WPA Paddle Championships that conduct unique paddle events resulting in distinctive experiences for all. “We’re excited to host the WPA Championships and work with this great and growing organization,” states Richard Bishop, President and CEO of Uptown Columbus, Inc. “We are looking forward to having all the competitors and their guests visiting Uptown Columbus,” he continued.
The top three male and female points earners in the Elite Division will battle for all important points toward the Salt Life Cup and the season ending bonus money at the Pacific Paddle Games presented by Salt Life. For further information on the WPA Paddle Championships, vendor information, sponsorship, sanctioned races and the Salt Life Cup National race series, go to www.worldpaddleassociation.com, www.uptowncolumbusuga.com or www.saltlife.com.
About Salt Life:
Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life”. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life”. From its first merchandise offerings in 2006, Salt Life has grown to more than $30 million in annual sales, with distribution in surf shops, specialty stores, department stores and sporting goods retailers.
Salt Life, LLC is operated as an operating subsidiary of Delta Apparel, Inc., where it has been managed since 2011. The flagship Salt Life retail store, which opened in Jacksonville Beach, Florida in 2012, serves as a vision for retail customers to see product placements they can utilize in their stores and across multiple platforms. Salt Life’s corporate office is located in Columbus, GA and their distribution center was recently relocated to Fayetteville, NC. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships. (http://www.saltlife.com/athletes/)
About Delta Apparel, Inc.
Delta Apparel, Inc., along with its operating subsidiaries, M. J. Soffe, LLC, Junkfood Clothing Company and Art Gun, LLC, is an international design, marketing, manufacturing and sourcing company that features a diverse portfolio of lifestyle basic and branded activewear apparel and headwear. The Company specializes in selling casual and athletic products across distribution tiers, including specialty stores, boutiques, department stores, mid-tier and mass chains, college bookstores and the U.S. military. The Company’s products are made available direct-to-consumer on its websites at Soffe, Junk Food Clothing, Salt Life and Delta Apparel. The Company’s operations are located throughout the United States, Honduras, El Salvador and Mexico, and it employs approximately 7,000 people worldwide. Additional information about the Company is available here.
Since 2009, the mission of the WPA is to provide a comprehensive voice, fair and equal access and organizational structure to stand up paddling (SUP) and paddle sports and its participants in a manner that benefits the collective paddling community.
About Uptown Columbus, Inc.
Uptown Columbus, Inc. is a 501(c)(3) nonprofit organization that facilitates and coordinates economic revitalization throughout the Uptown area. Uptown Columbus is dedicated primarily to the revitalization of all areas of Uptown Columbus into a model city where people desire to work, live, shop, dine and explore educational opportunities.
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